Author: Marketing your Business
Keep it simple, and standardise. Once you've designed the look and feel of one piece of material, such as a brochure, you're three parts of the way there to designing anything else. Use templates within various software packages to create the standard look, then just re-use. When the time comes for a redesign you only need to change the template.
Marketing Strategies 101
When designing a logo, start off in black and white without any gradient colours or tints. In some circumstances this will be how your logo will look (on a fax, certain 1-colour print documents) and if it looks good with these limitations, you've probably hit on a strong logo design for your business that you can build on.