Marketing plan tips

Doug Wilson
Vice President Sales and Marketing
PaloAlto Software
Define your marketing strategy, create an action plan around it and find a way to measure and assess the results. The tighter the link between these steps the higher your chances are of finding what works and what needs to be changed

Peter Hale
Teneric Business Plans
Stay focused. Don't try to take over the world and do everything. Be great at one thing in your business and build from there.