Press release: Martin Bailey signs up to write three new titles
This is the official press release announcing the signing of Martin Bailey to write three new titles for Management Books 2000 Ltd. The books will cover building a basic web site, using CMS systems and getting more visitors to your web site.
For immediate release
March 14th 2006
Martin Bailey signed to write three new titles
Cheshunt, Hertfordshire. Martin Bailey, author of the Marketing your Business series has been signed up to write three new books that will launch a new series by publishers Management Books 2000 Ltd.
Management Books 2000 Ltd is creating a spin-off of its successful 'in 90 minutes' series to focus specifically on technology. The first title 'Getting more visitors to your web site in 90 minutes', explains what to put on your site, finding out the right keywords for your industry, where to place them and how to get your site listed by search engines. Many of the 'tricks of the trade' require little or no computer experience.
The second book, 'Building a site using CMS (Content Management System) software in 90 minutes' - there are many free 'out of the box' web site systems available that can deliver rich, dynamic sites that can be built using only a web browser. This book examines some of the systems available, explains how to get them up and running and then demonstrates how you can plug in functionality such as online polls, forums, calendars and even full e-commerce - all for free!
The title for the remaining book is to be confirmed but will cover building a basic web site - how to build a web site from scratch with only limited computer skills. This book will discuss the sort of information you should be putting on your site, how to structure it, building it with popular editing software and basic search engine optimisation.
Commented Martin Bailey, 'When I wrote the second edition of Marketing your Business there were certain chapters that I felt could be expanded on for those looking for greater detail. Online promotion is such an important part of a marketing plan these days, but there are still many companies that either have an old site rotting in cyberspace or none at all. Many companies do not have the skills to update a site and don't know where to start when it comes to promoting it effectively online. These books are geared to readers that want a punchy read without too much technobabble!'
James Alexander, Publisher for Management Books 2000 Ltd added; 'The constantly expanding series of 'in 90 Minutes' books is proving very popular with business people who need short, sharp, understandable guide books on topics they are struggling with. Martin's new series promises to be a great addition to our range and will provide immediate and recognisable help - after only an hour and a half of study.'
The books will be published by Management Books 2000 Ltd and will be available to purchase from www.mb2000.com, www.marketingyour.biz and all major book retailers. Retail price is £10.99. Co-branding options are also available. Review copies will be available to bona-fide media organisations. The author is also available for interview upon request. Hi-res digital images are also available.
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